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ayr empowers you to move past frustration and reclaim confidence—one small moment at a time.
We’re here with science, support, and a community that understands.
Faraz, London
"Joining ayr’s WhatsApp group was honestly the first time I felt understood. Everyone shares tips, and it’s motivating to see real progress stories. I don’t feel embarrassed talking about my flare-ups anymore, and I’ve picked up so many practical hacks."
Sophie, Manchester
"I’d tried so many creams, but nothing stuck. After experimenting and using a layering guide, my skin feels hydrated all day and I’m not constantly itching at work. The patch test tracker really helped me figure out what actually helps me."
Priya, London
"I was skeptical about bleach and Dead Sea salt baths, but once I got support, it made it easy and safe to try. The step-by-step guide and using a thermometer strip took away my anxiety about doing it wrong. My skin calmed down way faster than usual."
our FREE signature support & guide
Eczema Support groups & Community
Free, inclusive support—online and in-person
Join a welcoming group where you can share, learn, and connect with people who truly understand.
Our support circles offer motivation, accountability, and expert Q&As to help you on your journey
Comprehensive Eczema Handbook
Free, expert-crafted guide to better skin
Everything you need to know about eczema, written in clear, practical language.
This resource covers understanding your condition, proven management steps, and daily tips to help you master your skin health
your discovery boxes
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