Reclaim Your Skin. Live Beyond Eczema.
"ayr was created from lived experience and medical insight—a response to the frustration, isolation, and uncertainty that so often accompany eczema.
I founded this as medical student who understands the daily realities of managing eczema, ayr is more than a product line: it’s a human-centered, evidence-backed support system designed to help you move from frustration to calm, and from limitation to confidence"
- Rhys (founder)
Why We Exist
We know that eczema can feel like an invisible barrier—one that impacts your self-worth, career, and ambitions.
Our mission is simple: to help you reclaim your skin and live a life unburdened by eczema.
We do this by combining the latest science with genuine support, creating a pathway that fits seamlessly into your lifestyle and empowers you to achieve your goals.
Who We Serve
ayr is built for people like “Ambitious Amy”—young professionals navigating eczema privately, determined to succeed but held back by their skin.
We understand the need for solutions that are effective, evidence-based, and fit into busy lives.
Our community is open, supportive, and designed for anyone who wants to move beyond the limitations of eczema.
What Makes Us Different
Ayr stands out through human-centered design, with soothing packaging and a welcoming community that replaces clinical coldness with calm.
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We provide more than products—offering expert guides, inclusive support groups, and ongoing community access.
We deliver honest, effective support—never overpromising, always focused on your real progress.
Our Promise
ayr exists to help you live beyond your eczema.
We’re here to empower you with science, uplift you with community, and support you with every small step toward reclaiming your skin and your confidence.